Writing
Keep things simple and clear. Write short sentences. Active voice. Grab attention
Write a bad version 1 as fast as you can; rewrite it over and over; cut out everything unnecessary
Links: The day you became a better writer, Writing, briefly, Clarity is good
Listening
Be more interested than interesting. Make the other person feel “felt” and valuable.
Books: Just listen, 7 habits, How to win friends..
Persuading/negotiating
Getting to yes: Focus on what they want, have a good alternative, let them save face
Influence: Use Reciprocity, Consistency, Social Proof, Liking, Authority, Scarcity
Don’t dilute your strong arguments and ideas with other weaker arguments
Books: Getting to Yes, Influence
Presenting
Make it memorable: Simple Unexpected Concrete Credible Emotional Stories
Books: Made to stick
Telling stories
How to tell a great story
Everything in a story should serve the “moment of change”, or be removed
Books: Storyworthy
Being funny
Writing funny: Topic: Clever, Cute, Bizarre, Cruel, Naughty, Recognizable; Simple sentences; Leave room for imagination; Exaggerate, then exaggerate some more; Callback; No amount of advice will help if you don’t have the humor gene
If you like this, you’ll probably like: books
work in progress 🙂
Leo :) 