Anything you want

Pay close attention to what excites you and what drains you. Pay close attention to when you’re being the real you and when you’re trying to impress an invisible jury.
If it’s not a hit, switch – success comes from persistently improving and inventing, not from persistently doing what’s not working.
The best (business) plans start simple.
No plan survives first contact with the customer.
Ideas are just a multiplier of execution.
You can’t please everyone. Proudly exclude people.
When someone’s doing something for the money, people can sense it, like a desperate lover. It’s a turn-off.
People will choose one company over another just because they like the customer service.
Take a few inefficient minutes to get to know anyone who contacts you.
Don’t create rules because of 1 incident. When one customer wrongs you, remember the thousands that did not.
Delegate or die. A process to delegate responsibility away, question by question:

1. Gather everybody around.
2. Answer the question, and explain the philosophy.
3. Make sure everyone understands the thought process.
4. Ask one person to write it in the manual.
5. Let everybody know they can decide this without me next time.

Delegate, but don’t abdicate.
Don’t try to impress an invisible jury of MBA professors. It’s OK to be casual, even in important decisions like hiring.
Don’t add your two cents, it hurts morale – once you become the boss, your opinion is a command – that’s dangerous.
Always be prepared to double in size.
Making a company is a great way to improve the world while improving yourself.
After selling the company – as with any breakup, graduation, or move, you emotionally disconnect, and it all feels as if it were in the distant past.